Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
CNBC's David Faber and Julia Boorstin report the latest on the possibility of a merger to bring CBS and Viacom back together.
Facebook's Sheryl Sandberg shared her views on the internet ad market, competition and gender equality in an interview with CNBC's Julia Boorstin.
CNBC's Julia Boorstin speaks to Sheryl Sandberg, Facebook Chief Operating Officer, about the social media giant's advertising efforts including its recent video view metric mistake.
CNBC's Julia Boorstin speaks to Sheryl Sandberg, Facebook Chief Operating Officer, about the social media giant's advertising efforts as well as a study about women in the American workforce.
Ben Silbermann, co-founder of Pinterest, discusses the company's path forward and how it fights for people's time.
Brands are betting that the immersive VR experience will become great for advertising.
Start-up BandLab, run by the son of billionaire Wilmar co-founder Kuok Khoon Hong, will be Rolling Stone's first-ever outside investor.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
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